• Email Address

    Info@ArtisanIM.com

  • Mount Dora

    Lake County, Florida

Lake Legal News

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Lake Legal

This local news organization had no web presence.  Yet, their print magazine had been popular for years in Lake County Florida.  It reached all government officials, lawyers, and newsstands throughout the area.  They wanted more visibility.

Offline to Online Migration and Promotion

When the owner of Lake Legal News showed me the incredible content and history his magazine has had in the local area, I knew there had to be a way to move it online successfully. With a phenomenal staff writer and a practically famous defense attorney pulling the strings, they could not lose.

Building a new site was easy, but making sure all the content was in the right place and having a plan for promoting it has been an interesting challenge. We currently use Facebook extensively to draw a ton of traffic to this site. We then set up an automatic email campaign to inform anyone that wanted updates on a daily and weekly basis. All this has caused Lake Legal News to grow very quickly. We also use lead generation to draw in advertisers and as the revenue increases, the opportunities for SEO and other marketing initiatives in the near future are inevitable.

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Marketing Techniques Used

After initial consultation, a strategic WordPress plan was put in place with a fantastic theme. We then created a steady flow of compelling content, combined with Facebook promotion and email marketing.
  • Consulting
  • Website Design
  • Email Marketing
  • Social Media Marketing
  • Lead Generation

Project Info

  • Clients
    Lake Legal News
  • Date
    Sep 2019 to Current
  • Category
    Site Design, Consulting, Lead Gen, Email
  • Location
    Tavares, Florida