This local news organization had no web presence. Yet, their print magazine had been popular for years in Lake County Florida. It reached all government officials, lawyers, and newsstands throughout the area. They wanted more visibility.
Offline to Online Migration and Promotion
Building a new site was easy, but making sure all the content was in the right place and having a plan for promoting it has been an interesting challenge. We currently use Facebook extensively to draw a ton of traffic to this site. We then set up an automatic email campaign to inform anyone that wanted updates on a daily and weekly basis. All this has caused Lake Legal News to grow very quickly. We also use lead generation to draw in advertisers and as the revenue increases, the opportunities for SEO and other marketing initiatives in the near future are inevitable.
Marketing Techniques Used
- Website Design
- Email Marketing
- Social Media Marketing
- Lead Generation
Lake Legal News
Sep 2019 to Current
Site Design, Consulting, Lead Gen, Email