This local news organization had no web presence.  Yet, their print magazine had been popular for years in Lake County Florida.  It reached all government officials, lawyers, and newsstands throughout the area.  They wanted more visibility.

When the owner of Lake Legal News showed me the incredible content and history his magazine has had in the local area, I knew there had to be a way to move it online successfully. With a phenomenal staff writer and a practically famous defense attorney pulling the strings, they could not lose.

Building a new site was easy, but making sure all the content was in the right place and having a plan for promoting it has been an interesting challenge. We currently use Facebook extensively to draw a ton of traffic to this site. We then set up an automatic email campaign to inform anyone that wanted updates on a daily and weekly basis. All this has caused Lake Legal News to grow very quickly. We also use lead generation to draw in advertisers and as the revenue increases, the opportunities for SEO and other marketing initiatives in the near future are inevitable.