Starting this week, we’re now using automated Amazon Advertising via Zon.Tools to see if we can drive sales of a new product at a good rate.
The product is a new shower curtain liner on our Clean Healthy Living brand. This one has a unique width which would qualify it as a “stall size”. To get things started, I did extensive keyword research on what unique small subset of keyword phrases would result in a perfect match.
Our goals for this campaign is to bring in a steady small profit every week from the ads, which will result in multiple top ten rankings for a wide variety of phrases that are not typed in often. The competition is small for this product, so it is a good test.
Our goal is to sell 10 of these in August, 25 in September, and 50 in October.